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Three useful tips to make sure that your article lands on scout.org

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There a number of Scouts, who are registered with scout.org, expressed that the articles they wrote were never published in scout.org. This is because the articles may have the following flaws:

  • Unclear article headline or title.
  • Lack of information in the article. Most of the articles received have only have one-liners to describe what the story is about. Some articles are misleading and confusing for reader.
  • A number of are duplicated posts and this the site automatically detects duplicated posts and stories.

 Below are three useful tips to improve the way you share your story or your projects to ensure that they are published in scout.org. 

1] Clear and catchy headline or title

According to Time Magazine, the average attention span of internet readers is nine seconds, but according to a new study from Microsoft Corporation, people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain.  This means that your headline should hold your reader up until that eighth second.

In fact, FirstSiteGuide.com says that eight out of ten people will read a headline, but only two out of ten people tend to proceed to read the rest of the post. Therefore, the title of your article or your headline should be clear and catchy. FirstSiteGuide.com also says that the best headline length is 50 to 70 characters or 6 to 8 words long. The WOSM Communications Team recommends a maximum of ten words.

Neil Patel, New York Times best selling author and Wall Street Journal top influencer in the web, suggests a comprehensive Step-by-Step Guide to Writing Powerful Headlines. This is a very good read to spark good ideas on how to develop a good headline. Below are some articles published in scout.org.

SOURCE: World Organization of the Scout Movement. https://www.scout.org/covid19

2] An informative story

Firstsiteguide.com says that the average reader only spends 37 seconds reading an article or a blog post.  This 37 seconds translate to 75-100 words.  So it is important to get the attention of the reader within that period of time. The WOSM Communications Team suggest that your article in scout.org should only be 400-500 words.  This is broken down into the following:

Paragraph No. 1 – WHY? (Around 100 words). They “why? of the project or your story. Why are you doing this project? What is the purpose of the project? What is your motivation why you decide to take action? Below is a video on “Why to tell the story?”

SOURCE: World Organization of the Scout Movement. Scout Donation Platform.

Paragraph No. 2 – HOW? (Around 100 words). How did you carry out the project? How did you solve the needs of the community?

Paragraph No 3 – WHAT? (Around 100 words). What is the project about? What is the impact of your action in the community? What was the name of the group that organised this activity? Was it your Scout group, a regional camp group or Scouts with a community group? If it was participated by multiple groups, you can write all of their names.

Paragraph No 4 – ANYTHING ELSE (Around 100 words). You can tell anything else that is relevant for your audience but not covered above. How many people were involved? How many Scouts were involved in providing service? Was it just you and a couple of Scout friends? Or was it 5,000 of you at a national Jamboree? Where did you carry out your project?

Paragraph No. 5 – CALL TO ACTION (Around 50 words). What do you want your audience to do next – download, learn more, read, contact you, etc.

To read more about how to tell a good story, please click here.

3] Use high resolution relevant images

Every Scout project or story needs quality photos that help communicate the impact of your project, show how much fun you were having or simply to show what was happening. This photos should be consistent to the “image of Scouting.”

Below are five useful tips to help take or collect great photos for your next Scouting adventure

Tip No. 1 – People. There are young people – as individuals or in a group – in the image, taking part in an activity. Avoid close-ups, e.g. just hands, as they do not help your viewers to understand what’s going on. This does not portray the SCOUTS character.

SOURCE: World Scout Bureau, Inc. SCOUTS Brand Manual Promotional Version (September 2007); p. 17.

Tip No. 2 – Scouts identity. Take photos that show Scouts wearing scarfs, hats or their uniforms. People in the images should be identified as Scouts.

SOURCE: World Scout Bureau, Inc. SCOUTS Brand Manual Promotional Version (September 2007); p. 17.

Tip No. 3 – Spontaneous. This is not a photo shoot! Try to capture spontaneous and “live action” moments. As they say, a picture is worth a thousand words, let your photos tell the story of Scouts and their projects. Photos of Scouting should be natural and spontaneous. Keep in mind that SCOUTS imagery is natural and not posed or staged. Avoid abnormal camera angles and perspectives.

SOURCE: World Scout Bureau, Inc. SCOUTS Brand Manual Promotional Version (September 2007); p. 18.

Tip NO. 4 – Activities. Your photos should reflect Scouting: Exciting, involving and empowering.

SOURCE: World Scout Bureau, Inc. SCOUTS Brand Manual Promotional Version (September 2007); p. 19.

Top No. 5 Diversity. Scouting promotes diversity and inclusion. Take photos that show the diversity of cultures, gender and age.

SOURCE: World Scout Bureau, Inc. SCOUTS Brand Manual Promotional Version (September 2007); p. 20.

To read more about taking great photos, you may click and read more here.

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1 Comment

  • July 21, 2020 at 7:06 PM
    Dev Raj Ghimire

    This is jut great article Brother Syd! Many scout leaders and scouts used to ask the same questions to me! Thank you for sharing the practical knowledge!


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